Shopify just rolled out a major redesign of its Partner Directory, shifting profile content from manual entry to a data‑driven model built on four years of verified collaboration and store‑transfer history. This change isn’t just cosmetic—it reshapes how partners showcase their expertise and how merchants discover the right agency or developer for their needs. In this post we break down the update, pinpoint who it affects, and give you a clear, actionable roadmap to make the most of the new system.
What’s Changing in the Partner Directory
The directory now pulls most of its profile data directly from Shopify’s internal records. Business name, logo, description, and contact details remain partner‑controlled, but everything else—partner tier, tenure, estimated company size, active projects, top merchant industries, services, and markets—is automatically generated from verified collaborations and store transfers completed in the last four years. Reviews and star ratings have been removed, and search results are now sorted alphabetically rather than by rating.
Who’s Affected – Partners vs. Merchants
Partners in the Partner Program Select tier or higher are the primary audience. Their profiles will be featured automatically, and they must verify that the partner‑controlled fields are current. Merchants benefit from a more reliable, Shopify‑verified snapshot of a partner’s capabilities, making it easier to evaluate potential collaborators without wading through subjective reviews. Existing partners below the Select tier will not appear in the public directory until they meet the eligibility criteria.
Key Data Points Now Powered by Shopify
How to Update Your Profile Today
Your profile will now reflect the latest verified collaboration data within 24‑48 hours.
Technical Implications for Developers
While the UI change is the headline, the underlying API schema for fetching partner profiles has been adjusted. The GraphQL partnerDirectoryProfile query now includes a shopifyGeneratedData field that aggregates the auto‑populated metrics. Below is a minimal example you can drop into your app to surface a partner’s top services and industries:
graphql
query GetPartnerProfile($partnerId: ID!) {
partnerDirectoryProfile(id: $partnerId) {
businessName
logoUrl
description
contactInfo {
phone
}
shopifyGeneratedData {
tier
estimatedCompanySize
activeProjects
topIndustries
topServices
topMarkets
}
}
}
Action Checklist
Conclusion & Next Steps
The revamped Partner Directory turns vague self‑reported claims into concrete, Shopify‑verified data, giving merchants confidence and partners a clearer, low‑maintenance way to highlight their track record. By updating your profile now and leveraging the new API fields, you’ll stay visible to the right audience and reduce the administrative overhead of keeping your listings fresh. Need help polishing your new profile or integrating the GraphQL query? Reach out to your Partner Success manager or drop a comment below—we’re here to help you get the most out of this update.
