Shopify’s SimGym just got a major upgrade that lets you simulate entire shopping journeys, focus on product discovery, and test add‑to‑cart confidence—all while delivering visual, numbered recommendations that point straight to the problematic page elements.
What’s New in SimGym
The latest Merchant Changelog adds three new testing focuses: • Entire shopping journeys – AI shoppers wander through your store from landing page to checkout, flagging friction points. • Product discovery – AI shoppers browse and report whether they can find products that match their intent. • Add‑to‑cart confidence – AI shoppers evaluate if product details (price, variants, stock) give them enough certainty to add items to the cart. Recommendations now include numbered markers that map directly to the page layout, and each recommendation links to a playback video of the AI shopper’s session for deeper context.
Who Benefits: Merchants vs. Developers
Merchants gain immediate, visual insights that turn vague advice into concrete actions—no more guessing which button needs redesign. Developers, on the other hand, receive richer data through SimGym’s API (including session IDs, goal identifiers, and friction metrics) that can be hooked into CI pipelines or custom dashboards for automated monitoring.
Getting Started: Configure Shopping Goals
{ "goal": "add_to_cart_confidence", "parameters": { "confidenceThreshold": 0.8 } }
Actionable Takeaways
• Immediately prioritize fixes based on numbered markers – the lower the number, the higher the impact. • Use playback videos to validate whether a suggested change truly resolves friction before deploying. • Integrate the simulation JSON payload into your staging environment to run regression tests after each theme update. • Export the recommendation CSV for ticketing systems (Jira, Trello) to keep your dev team aligned.
Conclusion
SimGym’s new shopping‑goal capabilities turn abstract performance metrics into concrete, visual action items that benefit both merchants and developers. Set up a simulation today, act on the numbered recommendations, and watch your conversion rates climb. Need help getting started? Reach out to Shopify Support or dive into the SimGym help docs for step‑by‑step guidance.
